Terms of Service

Terms & Conditions

Last Updated: August 19, 2026

Welcome to Imily Bela.

These Terms & Conditions (“Terms”) govern your access to and use of www.imilybela.com (the “Website”) and your purchase of products and services from us.

The Website is operated by Xingzezhi HK Limited, Company Number 3026717, Business Registration Number 74471487 (“Imily Bela,” “we,” “us,” or “our”).

By accessing or using the Website, creating an account, or placing an order, you agree to these Terms. Please read them carefully before using our Website or purchasing products from us.

Nothing in these Terms limits any consumer rights that cannot legally be excluded or restricted under applicable law.

1. Eligibility

You may use the Website if you are legally capable of entering into a binding agreement in your jurisdiction.

If you are under the age of majority in your jurisdiction, you may use the Website or make purchases only with the involvement and permission of a parent or legal guardian.

By placing an order, you represent that the information you provide is accurate, complete, and current.

2. Use of Our Website

We grant you a limited, non-exclusive, non-transferable, and revocable right to access and use the Website for personal and non-commercial shopping purposes.

You may not:

We may restrict or terminate access to the Website where we reasonably believe these Terms, applicable law, or the rights of others have been violated.

3. Accounts and Account Security

Certain Website features may allow you to create an account.

You are responsible for maintaining the confidentiality of your login credentials and for activity conducted through your account.

Please notify us promptly at info@imilybela.com if you believe your account has been accessed without authorization.

We may suspend or terminate accounts where reasonably necessary to protect customers, prevent fraud, maintain Website security, or address violations of these Terms.

4. Product Information

We make reasonable efforts to ensure that product descriptions, photographs, sizing information, colors, prices, and other Website information are accurate.

However:

Nothing in this section limits your rights where goods are defective, materially different from their description, or otherwise fail to meet requirements imposed by applicable consumer law.

5. Orders and Contract Formation

Products displayed on the Website constitute an invitation to place an order and do not guarantee acceptance of your order.

After you place an order, we may send an email acknowledging receipt. An order acknowledgement does not necessarily constitute final acceptance of the order.

We reserve the right to refuse or cancel an order before fulfillment where reasonably necessary, including where:

If we cancel an order after payment has been collected, we will refund the applicable amount to the original payment method.

6. Pricing, Taxes, and Payment

Prices are displayed in the currency shown on the Website.

Applicable taxes, shipping charges, and other charges, if any, will be displayed during checkout where required.

For international orders, customs duties, import taxes, brokerage fees, or other charges may apply depending on the destination country. Unless expressly stated otherwise at checkout, these charges may be the responsibility of the customer.

We accept the payment methods displayed at checkout.

Payments may be processed by third-party payment providers. Payment authorization and charge timing may vary depending on the payment method and provider.

You represent that you are authorized to use the payment method submitted with your order.

If a pricing, promotional, or product-information error is discovered before fulfillment, we may contact you for instructions or cancel the affected order and issue an appropriate refund.

7. Promotions and Discounts

From time to time, we may offer promotional codes, discounts, gifts, bundles, or other promotional offers.

Unless otherwise stated:

Specific promotional terms displayed with an offer will apply in addition to these Terms.

We may cancel or correct a promotion where there is an obvious technical, pricing, or configuration error, subject to applicable law.

8. Shipping and Delivery

We may fulfill orders from different warehouses and fulfillment locations.

Orders containing multiple products may be shipped in separate packages.

Delivery dates and shipping times shown on the Website are estimates unless expressly stated otherwise.

We will make reasonable efforts to ship and deliver orders within the estimated timeframe shown at checkout or in our Shipping Policy.

If we become unable to ship an order within a promised timeframe, we will provide notice and any cancellation, consent-to-delay, or refund options required by applicable law.

You are responsible for providing a complete and accurate delivery address.

If a shipment cannot be delivered because information supplied by you is materially incorrect or incomplete, additional delivery or reshipping charges may apply where permitted by law.

9. Customs and International Orders

International shipments may be subject to customs procedures and import requirements in the destination country.

Where required for customs clearance, carriers or customs authorities may request additional information from the recipient.

Customers are responsible for providing accurate information reasonably required for customs clearance.

Duties, import taxes, and related charges are governed by the laws and practices of the destination country and may be payable by the customer unless otherwise stated at checkout.

Nothing in this section limits any rights or obligations that cannot legally be transferred to the customer.

10. Risk of Loss

Risk of loss or damage to products remains with us until the products are delivered to you or a person designated by you to receive them, except where applicable law provides otherwise.

If your package is lost or arrives damaged, please contact us at info@imilybela.com so that we can investigate and provide an appropriate resolution.

11. Returns, Exchanges, and Refunds

Returns, exchanges, and refunds are governed by our Return & Exchange Policy, which forms part of these Terms.

Generally, eligible products may be returned within the period stated in our Return & Exchange Policy, subject to the conditions described there.

Where applicable law provides additional or mandatory cancellation, withdrawal, return, refund, repair, replacement, or warranty rights, those rights will continue to apply and will not be limited by our voluntary Return & Exchange Policy.

Please review the Return & Exchange Policy before making a purchase.

12. Damaged, Defective, or Incorrect Products

If you receive a damaged, defective, or incorrect product, please contact us as soon as reasonably possible at info@imilybela.com and provide your order information and details of the issue.

We may request photographs or other reasonable information to help us investigate the issue.

Depending on the circumstances and applicable law, an appropriate remedy may include replacement, refund, repair, or another available solution.

Nothing in these Terms limits statutory rights relating to defective or non-conforming goods.

13. Reviews, Comments, and User Content

You may have the opportunity to submit reviews, photographs, videos, comments, feedback, questions, or other content (“User Content”).

You retain ownership of your User Content.

By submitting User Content to the Website, you grant Imily Bela a non-exclusive, worldwide, royalty-free license to host, reproduce, display, format, and distribute that content as reasonably necessary to operate, improve, and promote our Website, products, and services.

Where required by applicable privacy or advertising laws, we will obtain appropriate permission before using identifiable customer photographs, videos, or similar content in advertising.

You represent that:

We may moderate or remove User Content where reasonably necessary, including content that violates these Terms or applicable law.

We will not prohibit or penalize customers for providing an honest review or expressing a genuine opinion about our products or services.

14. Intellectual Property

The Website and its contents, including text, graphics, logos, photographs, videos, page designs, software, trademarks, and other materials, are owned by or licensed to Imily Bela or Xingzezhi HK Limited and are protected by applicable intellectual property laws.

Imily Bela and related brand identifiers may be trademarks or trade names owned by or licensed to Xingzezhi HK Limited.

You may access Website content for personal shopping and informational purposes.

Except as permitted by applicable law, you may not reproduce, distribute, modify, publish, sell, license, commercially exploit, or create derivative works from Website content without prior written permission.

15. Third-Party Links and Services

Our Website may contain links to third-party websites, social media platforms, payment providers, or other services.

Third-party services operate independently from us and may have their own terms and privacy practices.

We are not responsible for third-party websites or services that we do not control, except to the extent responsibility cannot be excluded under applicable law.

Your use of third-party services is subject to the terms and policies of those third parties.

16. Privacy

Our collection and processing of personal information are described in our Privacy Policy.

Please review our Privacy Policy to understand what information we collect, how we use it, and the privacy rights that may apply to you.

17. Electronic Communications

When you place an order, create an account, contact us electronically, or otherwise use the Website, we may communicate with you electronically regarding your transactions, account, customer service requests, security, or other service-related matters.

Marketing communications are subject to your preferences and applicable law.

You may unsubscribe from promotional emails using the unsubscribe link included in those emails.

Unsubscribing from marketing communications does not prevent us from sending communications reasonably necessary to fulfill orders, provide customer service, address security issues, or administer your account.

18. Availability of the Website

We aim to keep the Website available and functioning properly, but we do not guarantee uninterrupted or error-free access.

We may temporarily suspend, modify, update, or restrict portions of the Website for maintenance, security, technical, legal, or operational reasons.

We are not responsible for interruptions outside our reasonable control, subject to applicable law.

19. Events Beyond Our Reasonable Control

We will not be responsible for a failure or delay in performing an obligation where the failure or delay results from circumstances beyond our reasonable control.

Such events may include:

Where such circumstances affect an order, we will make reasonable efforts to notify affected customers and provide any options required by applicable law.

20. Disclaimer of Warranties

We make reasonable efforts to provide accurate and reliable Website information and services.

To the maximum extent permitted by applicable law, the Website is provided on an “as available” basis, and we do not guarantee that Website access will always be uninterrupted, secure, or error-free.

Nothing in these Terms excludes or limits warranties, guarantees, remedies, or consumer rights that cannot legally be excluded.

21. Limitation of Liability

To the maximum extent permitted by applicable law, Imily Bela and Xingzezhi HK Limited will not be liable for indirect, incidental, special, or consequential losses that were not reasonably foreseeable and that arise from your use of the Website or purchase of products.

Where liability may legally be limited, our aggregate liability relating to a particular order will generally not exceed the amount paid by you for that order.

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for:

22. Indemnification

To the extent permitted by applicable law, if you use the Website for unlawful commercial activity, intentionally misuse the Website, or knowingly infringe another party's rights, you may be responsible for reasonable losses or expenses caused directly by that conduct.

This section does not apply in a manner that would improperly restrict mandatory consumer rights.

23. Changes to These Terms

We may update these Terms from time to time to reflect changes to our business, Website, services, or legal requirements.

The updated Terms will be posted on the Website together with a revised “Last Updated” date.

Changes will generally apply from the date they become effective and will not retroactively alter the terms applicable to an order already accepted unless required by law or agreed with you.

24. Governing Law and Consumer Rights

These Terms and our relationship with you are governed by the laws of Hong Kong, without regard to conflict-of-law principles, except where mandatory laws in your country or region provide you with protections that cannot legally be waived.

If you are a consumer, nothing in this choice of law deprives you of mandatory consumer protections available to you under the laws that apply to you.

Any dispute will be handled by a court or other competent forum with jurisdiction under applicable law.

25. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be interpreted or limited to the minimum extent necessary, and the remaining provisions will continue in effect.

26. No Waiver

If we do not immediately enforce a provision of these Terms, that does not mean we waive our right to enforce it later.

27. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent where such consent may lawfully be required.

We may transfer our rights and obligations in connection with a merger, acquisition, corporate restructuring, sale of business assets, or similar transaction, subject to applicable law and without reducing your mandatory consumer rights.

28. Entire Agreement

These Terms, together with our applicable policies referenced on the Website, including our Privacy Policy, Return & Exchange Policy, and applicable shipping policies, constitute the agreement between you and us concerning your use of the Website and purchases from us.

If a specific promotion, product, or service has additional terms, those additional terms will apply to that promotion, product, or service.

29. Contact Us

If you have questions about these Terms, please contact us:

Imily Bela / Xingzezhi HK Limited
Company Number: 3026717
Business Registration Number: 74471487
Website: www.imilybela.com
Email: info@imilybela.com

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