📍 SUITE 6503, 65/F, CENTRAL PLAZA, 18 HARBOUR ROAD, WAN CHAI HK
Last Updated: August 19, 2026
At Imily Bela, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how Xingzezhi HK Limited (“Imily Bela,” “we,” “us,” or “our”), Company Number 3026717 and Business Registration Number 74471487, collects, uses, discloses, and protects personal information when you visit www.imilybela.com (the “Website”), make a purchase, contact us, or otherwise use our services.
This Privacy Policy applies to our Website and related services. It does not apply to third-party websites, applications, or services that may be linked from our Website.
Depending on how you interact with us, we may collect the following categories of personal information:
This may include:
Name
Email address
Phone number
Shipping address
Billing address
Account login information, if you create an account
This may include:
Products purchased
Order number
Order history
Shipping and delivery information
Returns, exchanges, and refund information
Payment method and limited transaction information
Payments are processed by third-party payment providers. We generally do not directly store complete credit or debit card numbers.
When you visit our Website, we and our service providers may automatically collect information such as:
IP address
Browser type
Device type
Operating system
Device identifiers
Pages viewed
Links clicked
Referring website
Date and time of visits
Shopping and browsing activity
Cookie and similar technology identifiers
If you contact us, we may collect information contained in your communications with us, including inquiries, complaints, return requests, product feedback, and other customer service records.
If you subscribe to marketing communications, we may collect your email address, subscription preferences, and information about how you interact with our marketing communications.
You may voluntarily provide additional information when submitting product reviews, participating in surveys or promotions, communicating with customer service, or otherwise interacting with us.
If you voluntarily submit photographs, videos, reviews, or other content, we may process that content for the purpose for which it was submitted.
We will not use photographs or other identifiable customer-generated content in advertising or promotional materials without appropriate permission where required.
We may collect personal information:
Directly from you, such as when you place an order, create an account, contact customer service, or subscribe to marketing communications.
Automatically, through cookies, pixels, log files, and similar technologies when you use our Website.
From service providers, such as payment processors, shipping providers, analytics providers, and advertising platforms.
From advertising and marketing partners, where permitted by applicable law.
We may use personal information to:
Process and fulfill orders.
Process payments and refunds.
Arrange shipping and delivery.
Provide order and delivery updates.
Manage returns and exchanges.
Provide customer support.
Maintain and improve our Website.
Understand how customers use our Website.
Personalize the shopping experience.
Detect and prevent fraud, abuse, and security incidents.
Protect our customers, Website, and business.
Maintain business, tax, accounting, and transaction records.
Send administrative or service-related communications.
Send promotional emails or other marketing communications where permitted by law.
Measure the effectiveness of advertising and marketing campaigns.
Display relevant advertising where permitted by applicable law.
Comply with legal and regulatory requirements.
Establish, exercise, or defend legal claims.
We will not use personal information for purposes that are materially incompatible with the purposes described in this Policy unless permitted or required by applicable law.
If you are located in the European Economic Area (“EEA”) or another jurisdiction that requires us to identify a legal basis for processing personal information, we may rely on the following legal bases:
We process information when necessary to provide products or services you request, including processing orders, payments, deliveries, returns, exchanges, and refunds.
We may process information where necessary for our legitimate business interests, including:
Improving our Website and services
Preventing fraud
Maintaining security
Providing customer support
Understanding business performance
Measuring advertising effectiveness
We consider your privacy rights when relying on legitimate interests.
Where required by law, we rely on your consent for certain activities, such as non-essential cookies, certain personalized advertising technologies, or marketing communications.
You may withdraw your consent at any time.
We may process and retain information where necessary to comply with applicable legal, tax, accounting, regulatory, or law-enforcement obligations.
We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies.
These technologies may be used for:
Keeping the Website functioning properly
Remembering shopping cart and account preferences
Website security
Analytics and performance measurement
Understanding Website usage
Measuring advertising effectiveness
Personalizing advertising where permitted
Some cookies are necessary for the Website to function. Other cookies, including certain analytics and advertising cookies, may be optional depending on applicable law.
Where required, you may manage your preferences using the privacy or cookie controls available on our Website.
You may also change cookie settings through your browser. Disabling certain cookies may affect some Website features.
We may work with analytics and advertising providers to understand Website performance, measure advertising campaigns, and show advertising that may be relevant to you.
These providers may collect or receive information such as:
IP address
Device identifiers
Cookie identifiers
Browsing activity
Product pages viewed
Advertising interactions
Purchase or conversion information
Depending on applicable law, providing certain identifiers or Internet activity information to advertising partners for personalized or cross-context behavioral advertising may be considered a “sale,” “sharing,” or “targeted advertising,” even when no money is exchanged for the information.
We do not sell personal information in exchange for money.
Where applicable law gives you the right to opt out of certain advertising-related sharing or targeted advertising, you may exercise that right through the privacy controls available on our Website or by contacting us at info@imilybela.com.
Where required by applicable law, we also recognize qualifying opt-out preference signals, such as Global Privacy Control (“GPC”).
We may disclose personal information to the following categories of recipients when reasonably necessary to operate our business:
Payment providers process transactions, refunds, fraud checks, and other payment-related services.
We may provide information such as your name, shipping address, phone number, and order information to carriers, warehouses, and fulfillment providers so that orders can be delivered.
We may use website hosting, e-commerce, cloud storage, technical support, security, communication, and customer service providers.
We may disclose limited device, usage, advertising, or transaction information for analytics, campaign measurement, and advertising purposes as described in this Policy.
We may disclose information to accountants, auditors, legal advisers, insurers, or other professional advisers when reasonably necessary.
We may disclose information when reasonably necessary to:
Comply with applicable laws or legal processes
Respond to lawful government requests
Protect our legal rights
Prevent fraud or unlawful activity
Protect the safety and security of customers or others
If Imily Bela or Xingzezhi HK Limited is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
We do not permit service providers to use personal information for purposes unrelated to the services they provide to us except as permitted by applicable law.
This section applies to California residents to the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of their personal information.
Depending on the circumstances and applicable law, California residents may have the right to:
Know the categories and specific pieces of personal information we have collected.
Know the categories of sources from which personal information was collected.
Know the purposes for collecting, using, selling, or sharing personal information.
Know the categories of third parties to whom personal information has been disclosed, sold, or shared.
Request deletion of personal information, subject to legal exceptions.
Request correction of inaccurate personal information.
Opt out of the sale or sharing of personal information.
Limit certain uses or disclosures of sensitive personal information, where applicable.
Not receive discriminatory treatment for exercising applicable privacy rights.
During the preceding 12 months, depending on your interaction with us, we may have collected the following categories of personal information:
Identifiers, such as name, email address, phone number, IP address, and shipping address.
Commercial information, such as purchases, order history, returns, and product preferences.
Internet or electronic network activity, such as browsing activity and Website interactions.
Geolocation information at an approximate level, such as information derived from an IP address.
Inferences, such as interests or shopping preferences derived from interactions with our Website.
Other information you voluntarily provide to us.
We collect these categories from the sources and for the purposes described in this Policy.
We may disclose these categories to service providers and contractors for business purposes such as order fulfillment, payments, customer service, fraud prevention, analytics, and Website operations.
Identifiers and Internet or electronic network activity information may also be shared with advertising or analytics partners for personalized or cross-context behavioral advertising. Under California law, some of these activities may constitute “sharing.”
We do not sell personal information in exchange for monetary payment.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
To submit an applicable privacy request, contact:
We may need to verify your identity before fulfilling certain requests. We will only request information reasonably necessary to verify the request.
You may also use an authorized agent where permitted by law.
We will respond within the timeframe required by applicable law.
Depending on where you live, you may have rights regarding your personal information, including the right to:
Request access to your personal information.
Request correction of inaccurate or incomplete information.
Request deletion of personal information.
Request restriction of certain processing.
Object to certain processing.
Request portability of certain personal information.
Withdraw consent where processing is based on consent.
Opt out of certain marketing communications.
Lodge a complaint with an applicable data protection authority.
Appeal certain decisions regarding privacy requests where applicable law provides such a right.
These rights may be subject to legal exceptions.
To exercise a privacy right, contact us at info@imilybela.com.
We may verify your identity before processing the request and will respond within the timeframe required by applicable law.
If you choose to receive promotional emails, we may send you information about products, promotions, offers, and other Imily Bela news.
You may unsubscribe at any time by:
Clicking the “unsubscribe” link in a marketing email; or
Contacting us at info@imilybela.com.
Unsubscribing from marketing communications will not prevent us from sending necessary service communications relating to orders, payments, security, or customer service.
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy and as required or permitted by applicable law.
Retention periods depend on the type of information and why we collected it.
In general:
Order and transaction information is retained as necessary to fulfill orders and comply with tax, accounting, fraud prevention, and legal obligations.
Account and contact information may be retained while your account remains active and for a reasonable period afterward where necessary for customer service, recordkeeping, fraud prevention, or legal purposes.
Customer service records may be retained as necessary to resolve inquiries, disputes, returns, refunds, and other issues.
Marketing information may be retained until you unsubscribe or withdraw consent, after which we may retain limited information necessary to record and respect your preference.
Cookie, analytics, and advertising information is retained according to the purposes for which it was collected, applicable cookie durations, provider settings, and legal requirements.
We may retain information for a longer period when reasonably necessary to comply with law, resolve disputes, prevent fraud, or establish, exercise, or defend legal claims.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.
We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no Internet transmission, electronic storage system, or security method is completely secure. We therefore cannot guarantee absolute security.
If we become aware of a personal data breach requiring notification under applicable law, we will take appropriate steps and provide required notifications.
Because we operate an international e-commerce business and use service providers in different countries, your personal information may be processed or stored outside the country or region where you live.
Privacy and data protection laws in those locations may differ from those in your jurisdiction.
Where applicable law requires safeguards for international transfers, we will use appropriate lawful transfer mechanisms. These may include contractual protections such as Standard Contractual Clauses or other legally recognized safeguards where applicable.
Our Website and services are not intended for children under the age of 16.
We do not knowingly collect personal information directly from children under 16 or knowingly sell or share their personal information.
If you believe a child has provided personal information to us, please contact info@imilybela.com, and we will take appropriate steps in accordance with applicable law.
Our Website may contain links to third-party websites, platforms, payment services, or other services.
We are not responsible for the privacy practices of third parties. Their collection and use of personal information are governed by their own privacy policies.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this Policy.
Where required by applicable law, we will provide additional notice of material changes.
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Imily Bela / Xingzezhi HK Limited
Company Number: 3026717
Business Registration Number: 74471487
Website: www.imilybela.com
Email: info@imilybela.com
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