Privacy Policy
Welcome to Imilybela (hereinafter referred to as "we", "us", or "our"), an online contemporary fashion retail brand operated by Xingzezhi HK Limited (Company Number: 3026717, Business Registration Number: 74471487), incorporated in Hong Kong on December 18, 2020. This Privacy Policy (hereinafter referred to as the "Policy") explains how we collect, use, store, and protect your personal information when you visit our independent website (www.imilybela.com, hereinafter referred to as the "Website"), place orders, or interact with our services. We are committed to safeguarding your privacy and complying with applicable data protection laws in the countries and regions where we operate, including but not limited to the General Data Protection Regulation (GDPR) of the European Union and the California Consumer Privacy Act (CCPA) of the United States, ensuring that your personal information is handled legally, fairly, and transparently.
1. Scope of Application
This Policy applies to all users who visit, browse, register, or make purchases on our Website, including but not limited to customers from the United States and Europe (our main target markets). It covers all personal information collected by us during your interaction with our Website and services, but does not apply to third-party websites, applications, or services linked to our Website (such as payment processors, logistics providers, etc.). We recommend that you carefully read the privacy policies of these third parties before using their services.
2. Collection of Personal Information
We adhere to the principle of "necessity and minimization" in collecting personal information—our Website does not take collecting user personal information as its main purpose. We only collect the personal information necessary to provide you with fashion products, order processing, and after-sales services. The types of personal information we may collect include:
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Basic Personal Information: Including your full name, email address, phone number, shipping address, billing address, and other information you provide when registering an account, placing an order, or contacting customer service.
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Payment Information: Including credit card numbers, debit card information, and other payment details you provide when making purchases. We collect such sensitive payment information exclusively on pages protected by SSL (Secure Sockets Layer) technology. SSL encryption ensures that your payment information is transmitted and stored in an encrypted manner, preventing unauthorized access, theft, or tampering during transmission.
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Website Usage Information: Including your IP address, browser type, operating system, browsing history, click behavior, and other non-personally identifiable information generated when you visit our Website. This information is collected automatically through cookies and similar tracking technologies to optimize our Website performance, improve user experience, and understand user preferences (you can disable cookies through your browser settings, but this may affect some functions of the Website).
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Other Information: Information you actively provide when participating in our promotions, surveys, or feedback activities, such as your fashion preferences and opinions on our products. We will only collect such information with your explicit consent.
3. Use of Personal Information
We only use your personal information for the following legitimate purposes, and will not use it beyond the scope of the purposes stated in this Policy without your explicit consent:
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Processing and fulfilling your orders, including verifying your identity, arranging payment, dispatching goods, and notifying you of order status (such as shipping and delivery information).
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Providing customer service, responding to your inquiries, complaints, or requests, and handling after-sales issues (such as returns, exchanges, and refunds).
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Optimizing our Website and products, including analyzing user behavior, improving Website functions, and developing new products that meet user needs.
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Sending you important notifications, such as updates to this Policy, changes to our terms of service, and security alerts.
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Sending marketing information, promotions, and product updates to you only if you have explicitly agreed to receive such information. You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of the email.
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Complying with applicable laws, regulations, and legal obligations, such as responding to court subpoenas, government investigations, or regulatory requirements.
Important Reminder: We will never use your personal information or images for advertising purposes without your explicit written consent. If we need to use your personal information (such as user-generated content, photos of you wearing our products) for advertising, promotion, or other marketing activities, we will first obtain your clear and voluntary consent, and you have the right to withdraw your consent at any time.
4. Disclosure and Sharing of Personal Information
We attach great importance to the security of your personal information and will never sell, rent, lease, or trade your personal information (including contact information such as your email address, phone number, and address) to any third party for any purpose. We may share your personal information with the following third parties only to provide you with services and ensure the normal operation of our business, and we will require these third parties to strictly protect your personal information and comply with this Policy:
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Payment Processors: Such as PayPal, Stripe, etc., to process your payment transactions. We only share the necessary payment information (such as credit card information encrypted by SSL) with them to complete the payment.
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Logistics and Shipping Providers: Such as DHL, FedEx, USPS, etc., to deliver your orders. We share your name, shipping address, and phone number with them to ensure timely delivery of goods.
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Service Providers: Including website hosting providers, IT technical support providers, and customer service outsourcing companies, to help us maintain the normal operation of the Website and provide high-quality services.
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Legal and Regulatory Authorities: When required by applicable laws, regulations, or legal procedures, we may disclose your personal information to relevant government departments, courts, or regulatory agencies to comply with legal obligations.
When sharing your personal information with third parties, we will sign a confidentiality agreement with them, clearly specifying their obligations to protect your personal information, and supervise them to ensure that they handle your personal information in accordance with our requirements and applicable laws. We will not share your personal information with any third party for their own marketing purposes without your consent.
5. Protection of Personal Information
We take comprehensive technical and management measures to protect your personal information from unauthorized access, use, disclosure, tampering, or loss, including but not limited to:
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Using SSL encryption technology to protect the transmission of sensitive information (such as credit card numbers) on our Website, ensuring that your personal information is encrypted during transmission.
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Adopting secure server storage and data backup mechanisms to prevent data loss or damage.
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Establishing strict internal management systems, limiting the access scope of personal information to authorized personnel only, and conducting regular training on data security and privacy protection for employees.
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Regularly conducting security audits and vulnerability scans on the Website to promptly discover and fix potential security risks.
Although we take all reasonable measures to protect your personal information, no data transmission or storage method is 100% secure. We cannot guarantee the absolute security of your personal information, but we will take immediate measures to mitigate risks and notify you in a timely manner in the event of a data breach that may affect your rights and interests, in accordance with applicable laws.
6. Applicable Laws
This Policy is formulated in accordance with the data protection laws and regulations of the countries and regions where we operate, and is applicable to users in our main target markets—the United States and the European Union:
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For users in the European Union: This Policy complies with the General Data Protection Regulation (GDPR), ensuring that your rights to access, correct, delete, and restrict the processing of your personal information are protected.
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For users in the United States: This Policy complies with the California Consumer Privacy Act (CCPA) and other relevant state data protection laws, ensuring that you have the right to know what personal information we collect, request deletion of your personal information, and opt out of data sharing for marketing purposes.
We will regularly update this Policy in accordance with changes in applicable laws and regulations to ensure that it is always consistent with the latest legal requirements of our target markets.
7. Your Rights Regarding Personal Information
In accordance with applicable data protection laws, you have the following rights regarding your personal information collected by us:
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Right of Access: You have the right to request access to the personal information we hold about you, including the type, purpose, and scope of use of the information.
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Right of Correction: If your personal information is inaccurate or incomplete, you have the right to request us to correct or supplement it.
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Right of Deletion: You have the right to request us to delete your personal information in cases where the information is no longer needed, you withdraw your consent, or our processing of the information violates applicable laws.
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Right to Withdraw Consent: You have the right to withdraw your consent to our collection and use of your personal information at any time (except for the processing of personal information necessary to fulfill legal obligations or contracts).
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Right to Restrict Processing: You have the right to request us to restrict the processing of your personal information in specific circumstances (such as when you dispute the accuracy of the information).
To exercise the above rights, please contact us through the contact information provided below. We will respond to your request within a reasonable time (in accordance with applicable laws, generally within 30 days) and verify your identity to ensure the security of your personal information.
8. Updates to This Policy
We may update this Policy from time to time to adapt to changes in applicable laws, regulations, and our business practices. When we make significant changes to this Policy, we will notify you through a prominent position on our Website (such as a pop-up window or banner) or send you a notification via email (if you have registered an account). The updated Policy will take effect on the effective date indicated in the Policy. We recommend that you regularly review this Policy to understand the latest privacy protection measures.
9. Final Provisions
By visiting, browsing, or using our Website and services, you acknowledge that you have read, understood, and agreed to this Policy. If you do not agree with any provisions of this Policy, please stop using our Website and services immediately. This Policy is an integral part of our Website Terms of Service. In case of any conflict between this Policy and the Terms of Service, this Policy shall prevail.
Xingzezhi HK Limited reserves the final interpretation right of this Policy, subject to applicable laws and regulations.